seo-ing

Attract More, Earn More; 3 Ways to Increase the Traffic on Your Site

There are so many established websites around the world. That would drive us into a competition, but keep in mind that you’re not trying to attract all the Internet users. Your goal is tend to get more people as your target audience to visit your site more often. A site without traffic or visitor is worth nothing. No traffic means no clicks on ads and no product sales.  Below are some simple ways to increase the amount of traffic that you are getting to your website.

In depth with Social Media

social media spreading newsUse social media to promote your blog posts or other useful content on your website. By doing this you can get your social media followers to your site, as well as users in your followers networks who share your content. For example, by adding hashtags to posts that promote your website pages, you can extend your reach beyond your network and get discovered by users searching for your products and services. Many websites share a blog post once on Twitter, Instagram, and Facebook etc. Don’t forget to track all of your posts to see which performed best. This helps with search engine optimization (SEO), engagement, and of course, results in more people viewing your posts.

Email Marketing

illustration of increasing profitScheduling regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to boost traffic to your website. By providing useful information and through links to pages on your website where they can learn more, such as through blog posts and offer landing pages. Please note that you are not being excessive on your e-mail to readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails. Also, put creative thoughts into your email subject lines. These heavily influences whether or not a user opens your email. If your emails never get opened, they would never be useful to boost your traffic.

Paid Advertisements

It may look too obvious, but it is important to include paid advertisement in this list. Many internet marketers do agree that paid ads are the fastest way to get traffic to a website. With paid advertising, your target audience is urged to immediately click through and land on your site. So, once your ad campaign is live, you can expect to see an immediate surge in traffic. The most important thing on this idea is that Ad campaigns are mostly automated. You’ll only have to do the initial set up, make the payments and finalize how long it will run.…

seo and money

How SEO Benefits Small Bussiness

Many startup companies and small business regard online promotion through SEO as a waste of money. There are factors that make them think this way like the long waiting time for the SEO to take effect, the complicated maintenance, or the relatively high rate of hiring an seo professional. Despite the believe, SEO is an investment, not cost. Online promotion using SEO has many benefits for small business. Here are five of them.

Increasing the Traffic

web designThere are some ways to invite traffic to a site such as via pay per click advertisement and through SEO. What more about SEO is that internet users tend to click on the organic result, the non ad link that the search result shows. Busy traffic to a site means a better rank result in the search engine. Once the site reach the first page, the site will be easier to reach.

Permanent SEO Result

chart of seoPPC and SEO both bring traffic to a website. Yet, unlike PPC advertisement, the change that SEO make to the website is permanent. It needs weeks or even months for SEO to take effect and so does to get down. With PPC ad, the traffic boosts when many people click on the ad of the site, but with SEO, once the site get on the first page there will be more and more visitors coming, locking the site’s position even stronger.

Creating Brand Awareness

Online promotion can help building a brand recognition. The sites that are on the first page of the search results are viewed much more often than the others. Their products are also regarded as better and more reliable.

Reaching Local Market

revenue graphGoogle algorithm support local interactions. Small businesses rely on locals for its marketing. With SEO keywording, it is easier to reach the target. Take for example, instead of using ‘sunflower seed’ keyword, ‘sunflower seed hamburg’ will bring more customers from the surrounding area. But again, it depends on the target market that the company want to reach.

Cheap Promotion

Compared to using PPC ad which charges per click, which results in more budgets spent on it the more time it is used, the use of SEO charges a relatively big amount of money upfront. However, when calculated carefully, it is relatively cheaper than ppc promotion. The fact that 87% of the money on the Internet  marketing is spent on ppc and only 11% on SEO shows that SEO is charges less.…