You’d think they would have trademarked it

Posted on February 24, 2012 by Jeff

I spotted a bus bench ad for “Paseo” brand toilet paper yesterday. On the 91355 side of Lyons no less! My mind nearly blue-screened at the irony and strangeness:

To me, paseos are to Valencia as funny hats are to the Pope. You almost can’t visualize a Valencia without its paseo system, can you? If you grew up here, the paseos were like a highway for you and your friends, a safe way to travel to parks, shops, and your friend’s house. Have you ever biked or walked down a tree-lined paseo deep in Valencia late at night? It’s almost otherwordly. You sometimes even come across wandering minstrels strumming on an instrument, like a scene out of the Middle Ages.

Happy people walking on paseos was the imagery on the NLF brochure that sold my parents on this burg for crying out loud. And then they moved us to paseo-less & hilly Sunset Pointe, but that’s another story (I’m not too bitter about that).

What now? Am I to associate “paseo” with my posterior? Did the world really need another brand of toilet paper?

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6 Responses to You’d think they would have trademarked it

  2. Alpiner says:
    February 24, 2012 at 1:42 pm

    Here is the dictionary.com defintion for Paseo, what does any of this have to do with toilet paper? Are you pulling our leg Jeff?

    pa·se·o/pəˈsāō/
    Noun:
    A leisurely walk or stroll, esp. one taken in the evening; a promenade (used with reference to the tradition of taking such a walk in…
    A parade of bullfighters into the arena at the beginning of a bullfight.

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  3. brook says:
    February 24, 2012 at 2:24 pm

    How paseo describes themselves…
    “Paseo is the fastest-growing brand in North America, designed specifically to cater to the increasingly discriminating tastes of consumers.”

    So “discriminating” us toilet paper consumers – should I feel honored they think so much of my TP selection process. (i.e. if I am not at Costco then I buy what brand I recognize that’s on sale)

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  4. brook says:
    February 24, 2012 at 2:27 pm

    We called them the “greenbelts” in Davis.

    http://daviswiki.org/the_greenbelt

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    • mike says:
      February 24, 2012 at 2:49 pm

      So that’s where the Greenbelt is! I’ve heard about plenty of times since, but I never knew what it was referring to. I didn’t get around the cul-de-sac’d parts very often.

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  5. 4eyedsue says:
    February 26, 2012 at 8:00 am

    now we just need “Awesometown” brand pudding

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