There are many established webs around the Internet. And once you decide to make a company site, you have to be ready to compete with all other sites on the same field. Getting exposure is the ultimate goal of any site builders. But to achieve that purpose requires complicated steps.
Site’s rank will not change if there is no visitor’s traffic to the site. Low traffic means that you get only a few organic viewers. Consequently, the website cannot generate customer leads.
However, there are things that we can do.
Having In-depth Knowledge About Social Media
Social media can be the best place to attract viewers. More and more people are creating social media accounts. In fact, all millennials are using social media. If your site can attract their curiosity, your site will appear on top search pages quickly.
But there are some drawbacks. Spamming Facebook timeline with links will not make real people click on the links and check them. Twitter that only repost backlinks will not do any benefits either because no one will follow that account.
What you can do is that to make sure that your SEO strategies can be compatible with social media sharing.
Company’s profile and a rigid press are not appealing at all. Relevant contexts are needed. What you need is a referral article that hyperlinks some keywords to your company’s site. Employing SEO agencies that can write engaging articles is the trick here. And what it means by “Engaging,” is that the reports must be creative, relevant, and make the readers want to share them on their social media accounts.
Tracking the High-Performance Contents
With the assistance of an analytic tool, you can track which content generates the most traffic. If you do the SEO by yourself, then that data is the benchmark for the upcoming articles. If you hire a service, then you will see which agency has the most efficient method.
Search engine algorithms do not count all of your referral articles. Only the organic ones are included. Big platforms such as Google, Bing, and Yahoo want their user to get the best quality article written by real writers.
Therefore, no matter how many referral sites your company’s web has, it will not appear on the front pages if the referral sites do not meet the standards.
Sending regular newsletters and promotions through emails may seem like an ancient marketing technique. But the people who open those emails and read them represent the most objective data of your leads. They have the highest possibility to become your real customer.
Besides, emails are more personal to people. If you manage to provide them with information that can somehow connect your business with your respondents, they will value your company’s efforts.
However, because emails are personal, you should not flood your respondents with your contents. Set the sending schedule and make sure that it is still comfortable for your respondents.
Paid advertisements act as supplementary to the organic approach to SEO. It does increase the traffic to your company’s site, but they mostly are not there because they have a direct need to deal with you. Regardless, paid advertisement strategy is inevitable to a newly built side.
However, you cannot rely on the ads alone. You should think carefully on how the ad is designed, and how the brief description there attracts as many visitors as possible. Lousy language is a fatal mistake in this case.