seo and money

How SEO Benefits Small Bussiness

Omitting SEO from the marketing strategy is a big mistake. No matter how big or local your business is, people today mostly use the Internet to find where to get the stuff they need. If you do not appear on any search engines, then your business does not exist.

SEO takes time to give a significant and visible impact on the company’s revenue. It is best to think of SEO as an investment rather than a marketing tactic. Now, let us have an in-depth discussion on the benefits of SEO for small business.

Increasing the Site’s Traffic

digital-marketingYour company must have a website. Even if it is just a small restaurant in the suburb, establishing a web gives you the chance to direct how people see your business.

As an example, you can set a pretext for your dining place as a couple’s getaway from the hectic city. You can take photos of your customers and give them some space to write testimonies of your service. Although they may sound simple, they will give your restaurant a tremendous public relation boost.

But the efforts do not stop there. You have to employ an SEO service to improve the searchability of your restaurant’s website. Promoting your site on your own will not be counted as an organic effort. You need other people to talk about your restaurant and put their commentaries online. And SEO provides articles that can increase the chances for your restaurant to be discussed again and again.

Once your site gains reputation, the efforts will subside exponentially. The thing about SEO is that once you reach the top, fewer efforts are needed to maintain that position.

Permanent Results

SEO brings nearly-permanent results. If you can get to the front pages, you will be everyone’s first choice when they seek information relevant to your business. And that condition stays for a long time until new sites can force their way with better SEO strategies.

Creating Brand Awareness

brand awareness illustrationOnline searchability increases people’s awareness of your business brand. And for this reason, you must have sufficient knowledge and creativity to associate your brand with popular keywords.

For instance, if we get back to the restaurant example from the previous section, then the site must relate to keywords such as couple dinner, couple getaway, or getaway dinner.

If you do your SEO right, then your site will be the first to appear when the couples in your area are looking for a romantic dinner in the suburb.

Reaching Local Market

illustration of good salesIt is a common misunderstanding that only general business can appear on the front pages. Google algorithm supports localized search. When a person types, “restaurant,” the result will not be a list of famous restaurants around the world, but the ones that are closest to the user’s place (if the locator is on).

And this fact explains why small businesses can get benefits from SEO as many as the big ones. The business scale does not matter at all.

Cheap Marketing

Compared to physical promotions such as printing flyers, renting billboards, creating TV ads, and interactive sales; SEO is much cheaper and way more efficient. In fact, no one reads pamphlets anymore. Websites replace the role of the business card, and they contain detail information.

SEO can be expensive if you set many goals and are trying to achieve them at once in a short time. And like what has been said in the introductory paragraphs, you should treat SEO as an investment. You will reap the result when the time comes.…


Attract More, Earn More; 4 Ways to Increase the Traffic on Your Site

There are many established webs around the Internet. And once you decide to make a company site, you have to be ready to compete with all other sites on the same field. Getting exposure is the ultimate goal of any site builders. But to achieve that purpose requires complicated steps.

Site’s rank will not change if there is no visitor’s traffic to the site. Low traffic means that you get only a few organic viewers. Consequently, the website cannot generate customer leads.

However, there are things that we can do.

Having In-depth Knowledge About Social Media

social media spreading newsSocial media can be the best place to attract viewers. More and more people are creating social media accounts. In fact, all millennials are using social media. If your site can attract their curiosity, your site will appear on top search pages quickly.

But there are some drawbacks. Spamming Facebook timeline with links will not make real people click on the links and check them. Twitter that only repost backlinks will not do any benefits either because no one will follow that account.

What you can do is that to make sure that your SEO strategies can be compatible with social media sharing.

Company’s profile and a rigid press are not appealing at all. Relevant contexts are needed. What you need is a referral article that hyperlinks some keywords to your company’s site. Employing SEO agencies that can write engaging articles is the trick here. And what it means by “Engaging,” is that the reports must be creative, relevant, and make the readers want to share them on their social media accounts.

Tracking the High-Performance Contents

illustration of increasing profitWith the assistance of an analytic tool, you can track which content generates the most traffic. If you do the SEO by yourself, then that data is the benchmark for the upcoming articles. If you hire a service, then you will see which agency has the most efficient method.

Search engine algorithms do not count all of your referral articles. Only the organic ones are included. Big platforms such as Google, Bing, and Yahoo want their user to get the best quality article written by real writers.

Therefore, no matter how many referral sites your company’s web has, it will not appear on the front pages if the referral sites do not meet the standards.

Email Marketing

traffic means salesSending regular newsletters and promotions through emails may seem like an ancient marketing technique. But the people who open those emails and read them represent the most objective data of your leads. They have the highest possibility to become your real customer.

Besides, emails are more personal to people. If you manage to provide them with information that can somehow connect your business with your respondents, they will value your company’s efforts.

However, because emails are personal, you should not flood your respondents with your contents. Set the sending schedule and make sure that it is still comfortable for your respondents.

Paid Advertisements

Paid advertisements act as supplementary to the organic approach to SEO. It does increase the traffic to your company’s site, but they mostly are not there because they have a direct need to deal with you. Regardless, paid advertisement strategy is inevitable to a newly built side.

However, you cannot rely on the ads alone. You should think carefully on how the ad is designed, and how the brief description there attracts as many visitors as possible. Lousy language is a fatal mistake in this case.…